How Your Br和 Promise Can Set Your Business Apart

抹茶设计- 2019年3月20日,星期三

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For small 和 mid-sized businesses your competition, 足迹, or location might be hindering your ability to scale 和 reach the same market as your industry’s giants. 没关系,因为每个人都是从小事开始的. The next tool in your marketing strategy should be foc使用d on setting your business apart from your competition… so your br和 stays on top of your peers in the minds of your 自定义ers.

What’s a Br和 Promise, 和 how is that more than a Slogan or Logo?

Your company’s image should already effectively represent your br和, 你是谁, 并为观众提供一些音调上的指导. A Br和 Promise is more inclusive than just your slogan, 价值的道具, or mission statement; in fact it doesn’t even have to be stated publicly. Your promise should encapsulate all of those things, 和 articulate the relationship your employees 和 your br和 have with your 自定义ers.


It is now a justified “best practice” to present your br和 as caring for what your 自定义ers care for. Br和 loyalties are created when individuals can easily align themselves with that br和, or in certain cases include that br和 和 their products or services as a significant part of their public 身份.

Even in dramatically competitive or saturated markets, there are always people who have such an emotional connection with a br和 they become a spokesperson for it within their own circles. Successfully implementing a Br和 Promise means 锻造情感联系.


Whether you have a dedicated marketing department, 客户服务部门, or simply a dedicated staff that wears multiple hats— make it understood that everyone should approach each interaction with a 自定义er, 引领, 或者是态度端正的公众. From an outside perspective, people should see your company taking purposeful action.

促进积极, 对公众来说,要平易近人, 和 strive to create beneficial outcomes for your 自定义ers as they search for, 购买, 使用, 并继续重视你的产品或服务. These interactions should go beyond simple product/service related benefits, 和 can often be aligned with societal action like supporting a charity or non-profit organization.

Act With Purpose, Establish Goals, 和 Follow Through.

Once you have started to form your organization’s Br和 Promise you should have an idea of what it means to your employees 和 your 自定义ers. 让你的团队为你的公司工作而感到骄傲, 和 your 自定义ers excited to 使用 your product or service. The desired result here is that every interaction both within your organization 和 to the public aligns with the image you wish to project.

Your goals should be to focus your company’s overall direction, to differentiate yourself among your competitors, or to attract new 自定义ers 和 talent for recruitment into your team. 本质上是赢得人心, following through on your Br和 Promise means that both your employees 和 your 自定义ers can intertwine your br和 with their own sense of fulfillment in their lives.

Fulfilling your Br和 Promise Through Marketing.

Your marketing team has an important role in promoting your Br和 Promise. While a top down change in energy starts with 引领ership 和 ends with every worker’s daily duty, it’s the job of your marketers to share that story with your 自定义ers 和 the public at large.

This should be accomplished both by pursuing your own initiatives within various mediums 和 channels, in addition to reaching out to br和 ambassadors— individuals who can leverage their own expertise, 名声, 和 engagement with their own audiences to introduce your br和 和 what you st和 behind.

The purpose of a br和 ambassador isn’t necessarily to promote or showcase your specific services or products so much as a being a vehicle to form new emotive responses; aligning your br和 with positive sentiment a target audience favors. 因为这个原因, choosing br和 ambassadors is a delicate task… 和 you must research to ensure their audience is the correct demographic, 他们的影响力是值得他们付出代价的, 和 most importantly that they st和 for the same ethical positions as your organization. Choose someone who can develop 和 maintain a positive br和 image by naturally interacting with the people you want to reach.


Most organizations in need of a strong Br和 Promise already have the seeds that might grow into a forest of positivity. At 抹茶设计 when we work with br和s 和 get to know the team behind the counter, 在洗手间里, 在手机, 在商店里, or working the floor we can see people eager to take pride in their roles.

Our advice is to look within, 和 build upon sentiment 和 empathy that’s already there. As a full service agency helping our clients discover 和 highlight what they do, is what we do best.

抹茶设计 is a full-service creative agency specializing in 网页设计打印身份品牌界面设计视频制作静止摄影 和 运动设计. Using our passion for excellence, multi-cultural background, 和 获奖 实践, 冰球突破下载始终如一地提供高品质的, 自定义, innovative solutions to meet the diverse marketing needs of our clients. 欲了解更多信息,请访问